One of our goals in reformulating our products was to improve the taste and texture while maintaining the nutritional elements our fans have come to depend on. Our new bars have 12g of protein and 2g of sugar per 40g bar. We believe our new formulation will amplify the taste of our products while still delivering on our promise as a nutritious, plant-based protein snack. By adding a small amount of sugar to our snack bars (1g), we have been able to improve the taste and still keep the sugar content low—a key element of our brand DNA that consumers have always counted on us for.