We wanted to create a product using a new formulation that delivers plant-based energy for all types of snackers, including those looking to add more plant-based snacks to their lifestyle. By looking into consumer habits and taking our consumer feedback into account, we have recognized the growing desire for more plant-based protein snack bars in the market. In doing so, we have been able to offer a variety of consumers fuel throughout their busy day and focus on what we do best as a brand—offering deliciously, simple plant-based protein snacks to consumers at home and on-the-go.