To take into account the rising consumer interest in plant-based options, we chose to provide "Plant-Powered Fuel for All," and in doing so, are able to appeal to those with flexible eating habits looking to add more plant-based options to their lifestyle, while focusing on making plant-based fuel deliciously simple. Our collagen and whey bars would not fit into this new brand ethos, as they are not entirely plant-based. For the customers who preferred the flavour offerings of our collagen and whey bars, we would love for you to try our new formulated bars and stay tuned for even more exciting flavours in the fall.